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Global Marketing Manager
Manufacturing / Production / Packaging — Indiana

The purpose of this job is to manage the life cycle of the products and services within the Non-Carbonated Beverages (NCB) markets for our client’s company.

The primary responsibility of the position includes generating growth and value for our client’s existing products and services, as well as creating market demand for new products and services. In addition, this position will create and implement marketing and product plans for the NCB market segment, which includes juices, nectars, isotonics, RTD Teas, RTD coffees and nutriceuticals. The overall scope of this position is global in terms of assessing demands and trends and thus requires corresponding global product profiles and services.

He or she will plan, organize, direct, collaborate and manage resources to:

• Meet customer requirements to achieve customer satisfaction with existing products and services

• Define the direction and strategy of the product portfolio within our client’s mission, objectives and policy
• Develop and implement one and three-year marketing and product plans
• Achieve and maintain continuous improvement in growth of profits (EBITD)
• Assume accountability for the overall profitability and profit growth of the NCB market for our client
• Establish competitive position and sustainable advantage
• Identify new products and services that create value for customers
• Provide leadership for planning and execution of NCB market initiatives
• Comply with our client’s EHS policy and all other applicable company policies, procedures and standards

This individual is accountable for internal approval and authorization of all NCB market product enhancement and refinements to existing packaging products in the company’s portfolio. In addition, the role requires the manager to be the 'voice of the company' externally with key customer packaging manager contacts and industry alliances as well as internally among market team members and key project and company leadership resources.

The Global Marketing Manager is a member of the Global NCB Team, serving the global NCB markets. In this role, the manager represents the marketing function and insures customer needs are understood and met, confirms and updates market assumptions and fulfills all other activities required by the company’s Value Creation Process (VCP). He or she is committed to understanding and the use of the Value Creation Process.

There will be frequent interaction with the following company Resources:

• President

• General Managers, North America & Global
• VP Marketing
• VP Technology / R&D
• Global Business Development Director (Team Leads)
• Region Sales Director
• National Account Manager
• Customer Support Teams
• Plant Leadership
• R&D Department Leadership
• R&D Organization

Key Position Responsibilities

• Ensure that the marketing strategy and objectives of the NCB team is linked to organizational mission and strategy
• Develop marketing and sales strategies to achieve required sales and financial results for the NCB markets
• Provide the company with a marketing competency
• Manage programs and product delivery to meet all performance objectives and achieve annual goals in volume and profitability
• Evaluate product effectiveness and recommend and implement changes based on evaluations, ensuring that programs and products meet all quality standards and customer expectations
• Track and analyze program and product line performance, including sales, quality, customer satisfaction, business impact, etc.
• Conduct program and product overviews as well as presentations for customer groups
• Identify and implement strategy for realizing each stage of the product or program life cycle from introduction to retirement, including planned product reviews, and initiate enhancements and refinements of existing products
• Customer Service and internal contact for issues with exiting products/services and requests for new products/services
• Maintain knowledge of leading competitor programs, products and services
• Generate options for growth, including product and service development, joint ventures, acquisitions and other alliances
• Present Stage 1 ideas to Global and North American PAC for all new proposed development activities for the NCB markets
• Acquire and direct resources to achieve strategic objectives
• Translate market research data to identify consumer and trade trends and assess market prospects
• Set example for and drive quality management, focusing on understanding of customer requirements and developing new products and services to meet those requirements
• Anticipate and plan for changes in factors (i.e., technology, customer expectations, legal/regulatory environment) that effect business functions
• Monitor and analyze market activity for the company and competitor products in order to evaluate the effectiveness of current programs and take corrective action where required
• Review business activity for product line profit achievement and adjust business and marketing plans as necessary
• Establish and manage pricing guidelines for products within the NCB market product portfolio
• Conduct information transfer and joint opportunity analysis with regional company resources
• With regional resources, determine, support and drive customer and company standards
• Review and approve development team's work and budget against goals and objectives at each Stage Gate meeting
• Communicate performance standards or expectations to development team members
• Coach and counsel development team members
• Establish close professional relationships with peers at key customers, suppliers, licensees and other business partners
• Resolve difficult situations with customers/clients
• Build networks and establish relationships with others outside the Company to stimulate creativity and to avoid "tunnel vision"

Education

• Bachelor degree in marketing or equivalent experience. MBA preferred.

Experience

• Minimum of ten years’ experience, preferably in a packaging organization supplying the NCB market. Experience in marketing, operations management, and sales will be helpful. Must have a high level of financial acumen - must be able to analyze, interpret, and act on raw financial data, as well as create and edit a financial model to evaluate different business scenarios. Extensive experience in packaging industry and/or consumer products. Must demonstrate the application of sound business practices through the knowledge and understanding of internal structures of organizations and how the missions and goals of each functional area work together to support the overall mission and goals of the company. Must be able to work in a matrix organization.

Skills Requirements

• Demonstrated leadership ability.
• Demonstrated creativity and entrepreneurship.
• High ambition and motivation.
• Personally productive and self-managing; secure in one's ability to make decisions and perform the job.
• Ability to adapt work practices, priorities, or procedures in response to changing conditions or multiple work demands.
• Ability to communicate data and arguments in a manner that gains agreement or acceptance through utilization of appropriate interpersonal style.
• High degree of stress tolerance.
• High level of listening and communication skills.
• Ability to extract, combine, and interpret relevant data from multiple sources.
• Ability to understand trends and apply information to managing and monitoring business plans.
• Strong experience in developing comprehensive financial estimates and budgets, and in analyzing financial information to determine actions required in order to maximize return on investment in a product or a business.

More About the Position

• Our client’s team of approximately 3900 people worldwide lives by a set of core corporate Values related to EHS, Integrity, Customers, Sustainability, People, and Innovation. They live by their values and measure their success by the success of their customers, employees, and the communities in which they live. Our client’s success is driven by the advantage created by the collective efforts of its people and is dependent upon a diverse, inclusive environment that embraces change and new ideas, that respects individuals, and that fosters an equal opportunity to succeed. Our client has zero tolerance for discrimination, intimidation, or harassment of any kind.

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Global Marketing Research Manager
Manufacturing / Production / Packaging — Indiana

The purpose of this job is to manage marketing research activity throughout our client’s system, with an initial focus on the NCB (Non-Carbonated Beverage) markets as part of our accelerated growth initiative.

The challenge of this position is to work with the six global regions on marketing research initiatives and to assist the regions in developing their own research structures. This includes helping to identify and evaluate syndicated data services and building market intelligence databases for their regions. A secondary objective is to create a primary research supplier base to assist in consumer, customer, competitor, and other marketing research efforts. The position will encompass many different cultures and ways of doing business throughout multiple time zones.

The incumbent will plan, organize, manage and monitor resources to:

• Identify and forecast customer, consumer, market and industry requirements and trends, enabling strategies to be developed that will lead to enhanced customer satisfaction
• Maintain databases necessary to track market size, market growth, market shares, customer requirements, profile sales, etc.
• Develop and implement marketing research plans to support the global business teams, with a primary focus on the NCB global markets during the team's accelerated growth initiative
• Implement business-to-consumer marketing research practices in our client's business-to-business operating model
• Assist regional marketing departments outside of the U.S. in the selection of research methodologies and research vendors when appropriate
• Train and develop regional marketing resources, helping them to become competent in using different marketing research methodologies and to become aware of multiple research activities that exist
• Expand North America's marketing research best practices and implement these activities on a global scale in support of growth
• Manage marketing research activities relevant to the needs of the new product development process (primary and secondary research), which will aid in the validation of product value propositions & identification of current product need gaps during the early stages of the Value Creation Process (VCP), with priority given to the NCB market team during the acceleration initiative
• Increase global marketing research competencies and capabilities, which will spur core and adjacent market profitability
• Increase our client’s internal and external business and competitive intelligence, especially related to NCB initially, to enable data-driven decisions and reduce overall business risk
• Act as a catalyst in establishing the company as a proactive acquisition hunter versus a reactive business unit by identifying key new market strategies, customer strategies, and product strategies, again with an initial focus on the NCB market.

Specific Responsibilities

• Provide leadership for planning and execution of global marketing research initiatives for the six regions (North America, South America, Europe, MEIA, Asia, and Japan) and three primary product/service areas within our company: closures, capping equipment, and service.
• Act as a marketing research consultant when assisting regional marketing resources on research activities (sharing of best practices and providing training).
• Act as a marketing research consultant for other functional departments or groups (HR, Legal, R&D, Sales, etc.) when appropriate for activities such as customer satisfaction surveys, employee surveys, etc.
• Work with the Global Marketing Services Lead to budget, approve, and monitor all research activities that will be funded out of the Global Marketing budget.
• Identify and forecast customer, consumer, market and industry requirements and trends to achieve customer satisfaction with products and services.
• Develop and implement annual marketing research plans, working with the Global Market Teams and regions.
• Provide input for the overall Global Marketing Services plan.
• Forecast market size/growth and identify "market drivers" by analyzing sales history, market information from syndicated services such as Euromonitor, Canadean, and Freedonia, published trend information, customer financial reports, allied-supplier data, demographic and consumer behavior patterns, etc.
• Triangulate data from various sources to confirm market assumptions.
• Identify marketplace "need/gaps" and growth and refinement opportunities through secondary and primary research.
• Plan and execute primary qualitative consumer research such as internal and external focus groups, in-depth one-on-ones, etc. as necessary to fulfill information gaps.
• Plan and execute primary quantitative consumer research such as concept/product studies and other market tests as necessary to fulfill information gaps.
• Identify and implement appropriate experimental design and data sampling techniques to address project objectives.
• Determine the need for "in-house" research vs. outsourcing for different marketing research activities.
• Identify and evaluate relationships among variables in research studies.
• Help organize ideation sessions and facilitation.
• Maintain knowledge of leading competitor programs, products, and services.
• Use research to identify growth opportunities, including geographical, market, product, positioning, joint venture, acquisition, and other alliance opportunities.
• Act as liaison between the company and other Rank and Reynolds businesses to allow sharing of best marketing research practices.
• Establish and lead a virtual global library to be used by regional marketing people to exchange external/internal data (SharePoint intranet marketing page).
• Coordinate the collection and consolidation of regional data needed to construct global market databases and tracking for Market Team and corporate requests.
• Provide assistance to the Global Lead Team as requests occur.
• Evaluate and recommend syndicated and primary research vendors.
• Establish relationships and build networks with key customers, suppliers, licensees, and other business partners.
• Maintain and drive an "external"/"customer" focus throughout our company.
• Comply with environmental policy and all other company policies, procedures, and standards

Principal internal contacts are global in nature and at all levels of the organization, with members of the NCB Market Team being the primary internal contacts during the NCB acceleration initiative. External contacts are at all levels of major closure and packaging equipment customers, key industry groups and trade associations, and at the highest levels of market research suppliers.

This position will report directly to the Global Marketing Services Lead with dotted line responsibility to the Global Director of NCB Business Development.

Education

• Bachelor Degree in Marketing or equivalent experience.  MBA preferred.

Experience

• Five to ten years marketing research experience in organizations developing the referenced skills. Experience in the packaging industry, the beverage industry, and/or other consumer packaged goods companies preferred. The application of sound business practices through the knowledge and understanding of internal structures of organizations and how the missions and goals of each functional area work together to support the overall mission and goals of the company is mandatory.

Skills Requirements

• Strong technical knowledge of marketing research tools and methodologies.
• Proven track record in developing and managing marketing research activity, including established relationships with research suppliers.
• Must have a broad perspective of all of our client’s markets.
• Demonstrated leadership ability.
• Demonstrated creativity and entrepreneurship.
• High ambition and motivation.
• Personally productive and self-managing; secure in one's ability to make decisions and perform the job.
• Ability to adapt work practices, priorities, or procedures in response to changing conditions or multiple work demands.
• Strong analytical skills.
• Ability to extract, combine and interpret relevant data from multiple sources.
• Ability to understand trends and apply information to draw conclusions.
• Ability to communicate data or arguments in a manner that gains agreement or acceptance through utilization of appropriate interpersonal style.
• Must be sensitive to different cultures and ways of doing business.
• High degree of stress tolerance.
• High level of listening and communication skills.
• High level of planning and organizational skills.
• Experience in developing, managing, and monitoring marketing research plans.
• Must be proficient in Excel and PowerPoint.
• Multiple languages highly desirable

More about the Position

Our client’s team of approximately 3900 people worldwide lives by a set of core corporate Values related to EHS, Integrity, Customers, Sustainability, People, and Innovation. They live by their values and measure their success by the success of their customers, employees, and the communities in which they live. Our client’s success is driven by the advantage created by the collective efforts of its people and is dependent upon a diverse, inclusive environment that embraces change and new ideas, that respects individuals, and that fosters an equal opportunity to succeed. Our client has zero tolerance for discrimination, intimidation, or harassment of any kind.

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Media Relations Communication Manager, Telecom Industry — Northern Illinois

The Communications Manager serves as a strategic partner within the Media Relations team, which is responsible for delivering consistent, message-driven results in national and local media, and wireless trades and technology news sites. The Communications Manager leads strategy and execution of company-wide national and local media relations activities that protect and enhance the company's reputation, drive sales and traffic to the retail stores, and promote messages about our client’s unique customer benefits, cutting-edge devices, high-quality network, commitment to communities and strong company culture.

• Create and execute strategic consumer media relations campaigns that target consumer, business and wireless trade media and drive consideration.
• Create and execute aggressive consumer PR campaigns to increase awareness of company's products and services.
• Manage external public relations agencies to generate awareness and consideration of company in key markets throughout the service areas.
• Evaluate and report on ROI of media relations campaigns and coverage.
• Protect the company's reputation through strategic and consistent messaging in crisis situations to mitigate impact on our client’s business
• Align with cross-functional teams to manage external issues by building awareness and support in the media for company's positions
• Write and edit news releases, talking points, key messages, Q&As, position statements, and other documents as needed.
• Provide strategic communications counsel to company executives and spokespeople prior to media interviews.
• Ensure message alignment and consistent delivery of key messages by agencies and spokespeople.
• Build customer preference through awareness of local community-based activities.
• Maintain regular contact with trade, business and consumer journalists and social media influencers.

Requirements

• Undergraduate degree in Journalism, Public Relations, Communications or English is preferred.
• A minimum of 7 years of corporate and agency experience that includes media relations, agency management, consumer campaigns, social media and counseling senior management.
• Excellent verbal, writing, editing, media training and media interview skills are essential.
• Ability to lead agencies and to work on integrated teams is essential.
• Experience in telecomm industry preferred.
• Experience working on crisis communications and issues management.
• Experience working on multiple projects simultaneously.
• Ability to work in fast-paced, collaborative environment.
• PC literacy skills with Microsoft Office products.
• Outstanding attention to detail.

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Senior Account Executive Advertising Agency — Downtown Chicago

Our client is a full-service Chicago branding and advertising agency, is looking for a new Senior Account Executive to join their growing account management team.

Our client is a different kind of agency located in the Downtown Loop. They believe in the power of their brand and their clients’ brands. They believe in reshaping brand landscapes through a perfect storm of insightful strategy and great creative. They believe in having fun.

You? You're currently an experienced AE or Senior AE with a bachelor's degree and a minimum of 3 years advertising/marketing agency experience. You believe in what they believe. You believe in the power of a well-crafted creative brief. You believe there is no such thing as a small project. You believe in having fun.

Your duties? Below is the Senior Account Executive laundry list.

Job Description

It will be your role as Senior Account Executive to assist Senior Account Management in providing the highest quality level of client service and project management on assigned accounts at the agency. Your primary responsibility is the daily supervision, management, and dissemination of project information and requests, including client communications, presentations, brief development, financial management and team supervision in accordance with agency policies and procedures.

Expectations:

• Act as a role model within and outside the agency
• Maintain a positive and respectful attitude
• Communicate regularly with "supervisor"
• Demonstrate flexible and efficient time management and ability to prioritize workload
• Meet team productivity standards
• Is an advocate of the agency’s culture and philosophy

Responsibilities

Overall Team Responsibilities

• Primary responsibility for the client team and project delivery
• Responsible for growth strategy, timelines and profitability of the team
• Identifies challenges, issues and initiatives, and consults with appropriate management
• Performs day-to-day client leadership functions
• Regular communication and relationship building with the key client contacts
• Mentors team members

Supervision of direct reports

• Ability to organize and plan multitude of tasks, projects and information
• Strategic thinking and writing
• Team player with ability and desire to work with a diverse group of individuals and talents to complete projects
• Strong communication skills including both written and verbal.
• Must be flexible, resourceful, diplomatic and have strong initiative

Project Management

• Manage all aspects of the accounts which are assigned to you; direct client contact is mandatory and the amount will be at Senior Account Management’s discretion.
• Track and monitor the status of all client assignments on a daily basis; update reports, calendars and/or timelines as required.
• Develop/coordinate/revise Client estimates, purchase orders to outside vendors, approve vendor invoices, and coordinate Client invoices.

White Papers & POV’s

• Prepare all the necessary documentation for the Client and agency’s internal use.

Creative Review Process Management

• Provides direction on creative strategy and concepts for all projects
• Monitors quality and consistency of creative product
• Provide the Creative Team with creative brief, copy direction and update as needed.
• Participate in the creative review process.
• Interpret client direction and provide to Account/Creative Team.

Reconciliation Monitoring & Reporting

• Supervise and monitor account reconciliation, job cost, and other reports as requested by the "Supervisor".

Media Plan Coordination & Execution

• Manage/communicate with media vendors, prepare insertion orders, gather production specifications, confirm with the publication that the ads meet the specifications, etc.

Agency Presentations

• Create/revise Client presentations as required by the "Supervisor".

Special Projects

• Undertake special project assignments as requested

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Marketing Communication Manager, Healthcare — Chicago, Illinois
Medical Software Manufacturer

Responsibilities

• Drive traditional downstream marketing and commercialization efforts for our client’s overarching brand and product portfolio brands, with global insight.
• Lead the communications arm of the marketing department, assisting in the coordination and implementation of marketing communications -- and brand-driven projects as designated by the Director of Creative and Brand.
• Employ and develop classic downstream marketing skills, e.g., strategic/critical thinking, brand development, message development, creative direction, planning, road mapping, dash boarding, etc., via on-the-job and educational opportunities.
• Actively contribute to brainstorming sessions from a strategic and marketing perspective with both the marketing communications and the corporate marketing teams.
• Develop relevant marketing messaging in line with current technology and brand guidelines.
• Spearhead and coordinate marketing projects across print, digital, experience and brand categories including but not limited to: B2B, customer, and patient collateral, advertising, videos, promotional programs, public relations, Web and digital content.
• Cultivate in-depth understanding of our client's global markets to ensure proper coordination, management and evolution of all projects.
• Work closely with external copywriters and those who provide content, e.g. product managers, to ensure all materials properly deliver the total brand experience; edit content as necessary to enhance clarity, achieve brand tone of voice and meet legal/regulatory standards prior to release.
• Cultivate and maintain strong, productive relationships with marketing communications, corporate marketing, division product managers and all global, relevant key stakeholders including external consultants.
• Work closely with product/project team members including product and regional marketing, sales directors, and C-Level stakeholders to achieve consensus and coordinate project strategy/direction.
• Play lead role in content, timetable and work process development with Marcom team members.
• Facilitate and manage coordination of internal review process, including legal/regulatory for all U.S. marketing materials and maintain archived files for yearly internal audits. This includes understanding the regulatory climate and issues such as FDA requirements for promotional materials.
• Develop all press materials and coordinate review and release with external public relations firm, including crisis management as required.
• Coordinate and manage agency and vendor relationships; conduct agency/vendor reviews and the RFP process when appropriate and necessary to seek talent and maximize efficiency/budget.
• Deliver completed projects on time and within budget.
• Track project spending and compare it to project estimates.
• Maintain motivational, positive attitude, conduct oneself as a leader.

Requirements

• 6+ years marketing, marketing communications, public relations or agency experience. OR
• 6+ years basic marketing experience; solid writing and grammar skills; 3 years’ experience in a creative marketing environment.
• Bachelor's degree in Journalism, Marketing Communications, Advertising, English or related field.
• Familiar with print, collateral, broadcast and Internet/Web development.
• Able to work through ambiguity and drive results.
• Work with team to help define and translate strategy into smart, consistent messaging.
• Show conceptual range by filtering our client’s core values through a variety of voices directed at internal audiences and external customer groups.
• Have a sense of humor.
• Add value to an ambitious, energetic, fun, fast-paced marketing and creative team.
• Articulate ideas and present well to key stakeholders.
• Self-motivated, organized and detail-oriented.
• Excellent written, copy editing and verbal communication aptitude.
• Solid project management and coordination capabilities.
• Strong customer relations proficiency and confidence to deal with people of all levels, including senior management.
• Ability to work unsupervised with ever -hanging priorities and demanding deadlines.
• Excellent organizational, team and time management skills and the ability to manage many work streams simultaneously.
• Commitment to quality, with excellent attention to detail.
• Strong interpersonal skills.
• Pro-active approach in his/her contribution to the organization.
• Proficiency in Microsoft Word, Excel, PowerPoint and Outlook preferred.
• High comfort level with software and technology, in general. 

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Our client, an integrated brand-based direct response agency, is looking for a Business Development professional, to be based anywhere in the Eastern half of the US.

Your core mandate is to significantly grow DRTV Media revenues through your direct actions. DRTV Media is the core focus but also requires an understanding of the agency’s other channels and service offerings (i.e. DR Online, strategy, creative and production, etc.). The ability to sell all of these will be beneficial. To achieve this mandate, you will need to utilize all of your experience, have extensive DRTV Media knowledge, be well-respected and have highly refined business development talents.

This position epitomizes relationship selling. It requires developing and leveraging personal contacts, confidence and experience yet mixed with tenaciousness and patience. Your core daily activities should be focused on this – personal, hands on relationship-based selling.

Responsibilities

• Business development responsibilities are based-on personal, relationship-based selling activities.
• Lead generation of qualified new prospects.
• Management of leads through the sales process- proposals and pitches, to close.
• Building relationships with qualified prospects.
• Networking for new business opportunities.
• Building relationships with clients and growing new business from existing clients.
• Working in collaboration with the Executive Team in the strategy and business planning for the agency.

We are looking for 8+ years of DRTV media sales experience with a strong emphasis on direct marketing, and the most recent 3-5 years in Direct Response Television Media, New Business Development. You are an "industry insider" with a proven track record of selling and bringing in new business from Fortune 1000 companies.

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Skills/Experience

• 10-15 years presentation or story building
• Strong writing and storytelling skills
• Experience in high tech and / or wireless
• Experience with Microsoft Office (Word, Excel, and PowerPoint)

Skills, Knowledge and Abilities:

• Excellent customer service skills
• Must be detail-oriented
• Ability to present and work with executive management
• Ability to build up and maintain relationships effectively
• Ability to deal with fast-paced changes
• Strong perception skills
• Effective time management and prioritizing skills
• Clear, concise writing

Responsibilities

• Strategic presentation development for executives
• Spearhead visionary and dynamic presentations for senior executives
• Understand with the ability to communicate high level industry and / or corporate visions and trends
• Experience collaborating and presenting to senior executives in the high tech sector
• Ability to work across multiple teams to collect content, proof points, and assets to a create a cohesive and compelling story
• Translate complex and technical data content into digestible information for various audiences including industry partners, financial and industry analysts, and business partners
• Oversee and manage agencies to creative and design content
• Ensure a well branded and professional presence at all speaking engagements
• Development of speakership preparation materials, speaker notes and training
   

Education Requirements

• Bachelor's degree in Marketing, Business, Business Communication or related discipline preferred

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